Understanding the Power of the Goldilocks Effect

Offering alternatives can help make the option you want end users to select more desirable. This strategy can also help end users feel more in control of the selection process, and ultimately feel better about their selection. Be careful, however, of offering too many options or too much complexity. Check out over 20 examples of this design strategy at work.

Persuasive purchase behaviour – Understanding the power of the Goldilocks Effect

11 Principles of Interaction Design explained

“Everything should be made as simple as possible, but no simpler.”

 - Albert Einstein

Paul Seys, a UK-based user experience designer, describes 11 core principles of interaction design, including one of my favorites, Cognitive Load. Put simply, don't make users think.

• 11 Principles of Interaction Design explained

Design Leadership

This is a fantastic presentation from the creative folks at Frog Design, outlining what it takes to be a great design leader. Highly recommending reading for my creative brethren. Enjoy!

Work in Progress: Thoughts on Design Leadership

View more presentations from frog design.

Leah Buley at Adaptive Path references this presentation here:


UX Design Leadership Model

UX Myth #3: People don’t scroll

People will indeed scroll to find what they want, and scrolling is more usable than breaking content up into multiple pages. Just be sure that content spans the fold, so readers know there's more below.

Read more, including a bunch of research links, one of which mentions a friend of mine Milissa Tarquini:

UX Myths - Myth #3: People don’t scroll

UX Myth #2: All pages should be accessible in 3 clicks

Ease of navigation and maintaining the "scent" of information – am I closer to what I'm looking for? – is much more important than requiring all pages to be within an arbitrary number of clicks.

More info and links to research:

UX Myths - Myth #2: All pages should be accessible in 3 clicks

UX Myth #1: People read on the web

As many of you already know, people scan rather than read the content on a page. In fact, one study estimates that people see less than 20% of the content on a page.

More info and links to research:

UX Myths - Myth #1: People read on the web