Building Buzz and Audience Before a Launch

Sachin Agarwal writes about how BlueLeaf created excitement around getting invited to participate on their site. Interested case study in experience design and marketing:

• They make users request publicly to get in, and offer unlimited invites – but for a limited time-window
• They use Facebook as their exclusive marketing channel; they don't blog about their product, and only announce features via Facebook notes. 

Read more:

• Ten Steps To Ten Thousand Sign Ups Before We Even Launch Our Startup